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The web site oo.sg had the following on the site, "What are the benefits of signing up with OO." We noticed that the webpage said "sg? How do I sign up for an OO." It also said "sg account? How do I search for a book I want? How do I log in to OO. sg? What are the benefits of signing up with OO. sg? As a member of OO. sg, you get to bookmark items with our wishlist function. It would allow you to save and categorise books that you would want to buy later on. How do I sign up for an OO. sg account? How do I search for a book I want? How do I log in to OO." The header had oo.sg as the highest ranking optimized keyword. This keyword is followed by book price comparison, singapore book prices, and singapore bestselling books which isn't as urgent as oo.sg. The other words oo.sg used was singapore bestsellers. best book prices is included but could not be viewed by web engines.